Startup Parent with Sarah K Peck
Ask Sarah: Business, Parenting, Life
📫 Running Online Group Programs: A Detailed Look at Pricing, Strategy, and Design, Part 2
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📫 Running Online Group Programs: A Detailed Look at Pricing, Strategy, and Design, Part 2

Tara McMullin and I share how we structure group programs, the offers, the nitty-gritty program design, and how we think about pricing.

When I was in the throes of building the Wise Women’s Council—part leadership incubator, part mastermind, part community—Tara McMullin invited me onto her podcast to talk at length about building mastermind programs.

For an hour and a half, we dig into how we build them, sell them, run them, and what’s worked. We talk specifically about the numbers: how many people we have in the programs, how the pricing breaks down for each tier, and what the value add is.

This episode is a very detailed, behind-the-scenes look at both of our online programs and how we've designed our mastermind communities.


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Startup Parent with Sarah K Peck
Ask Sarah: Business, Parenting, Life
Running a business and you've got kids? This podcast is for you. We taught about entrepreneurship, parenting, leadership, work culture, and yes, dealing with kids.
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