
đ« Ask Sarah: Running Online Group Programs & Masterminds, Part 1 (Episode #04)
A detailed behind-the-scenes look at community design, structure, pricing, and more.
âAsk Sarahâ is a private monthly podcast for you to ask questions about business, life, parenting, or anything youâre curious about. This podcast is one of our perks for paid subscribers. When you upgrade your subscription to go paid, youâll get access to the previous conversations on parenting sleep, how discipline and willpower change as a parent, how I keep up with habit building when exhausted, a detailed case study on content marketing as a solo entrepreneur, and all future episodes.
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Designing online group programs: an inside look at The Wise Womenâs Councilâs design, structure, and methods
The specific question I got for this Ask Sarah podcast episode was regarding how Iâve designed and built the Wise Womenâs Council. This is the sixth cohort running, and Iâve been running masterminds, retreats, and group programs for over ten years now. Running the Wise Womenâs Council generates over $200k in annual revenue, and has become an incredible community and alumni network. A few years ago, I had someone ask me all about the program design and structure. Hereâs the question I got that prompted me to record this episode:
âHow did you design The Wise Womenâs Council and why did you design it the way you did? How did you decide on the model for your membership? Have you been in other programs like this structured in the same way?â

In this episode of Ask Sarahâour bonus podcast for folks who upgrade to become paid subscribersâIâll go over how I planned out the groupâs structure, created goals, figured out what works for me (and what I hope works for you) and how to get better at creating other mastermind groups over time. Creating a group program is not easy. In this episode, Iâll share:
What it takes to make a group program fit your community specifically
The biggest mistakes people make when designing a program and why it makes your audience feel overwhelmed and drop out (This is not the goal!)
What most people donât remember to consider in both the design of the program as well as the sales pageâand how to make your program stand out.
Plus, youâll get access to the key takeaways summary, quote highlights, and a written transcript of the conversation.
ASK SARAH EPISODE #04: BEHIND THE SCENES â DESIGNING OUTSTANDING ONLINE GROUP PROGRAMS
This episode was recorded in 2019. While I no longer use Teachable as the platform for my community today, the design thinking concepts, structure, and design principles are very relevant in todayâs online-focused world.
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